Hi, I'm Juju!

Style and Verse as a concept began to develop as a reflection of my lifelong passions: fashion and literature. These weren’t just interests — they were lifelines. From a young age, I found myself navigating long stretches of solitude, often not by choice. Life, in its early chapters, required me to become my own companion. In that quiet space, I turned inward — and what I found there was the world of creation.

Alone in my room, I discovered the power of storytelling through reading books, sketching outfits, crafting characters, and designing entire alternate realities in my head. Style became a language I could speak without words; writing became a place where I could feel seen, even if no one else was looking. These two forces — fashion and literature — have now become inseparable to me. Both are tools for survival, transformation, rebellion, and joy.

In my third year of college, this connection snowballed into something larger. I realized I didn’t just want to create occasionally or privately — I wanted to build a space where creativity, beauty, and intellect could meet on equal terms. A space that celebrates aesthetic pleasure without sacrificing depth. A space where literature wears couture and fashion speaks with emotional intelligence.